Thanks to the digital age, we live in a new era of storytelling and fundraising.
Whether through blogs, emails, social media or video, using story to highlight an organization’s impact is an engaging way to invite people into the good work being done. From the complexities of social issues to the benefits and downsides of nuanced solutions, great stories not only inspire but educate. Yet, all too often, organizations view stories as merely a way to raise funds. This reduces stories to a mere transaction, when they are so much more.
Stories have the power to show someone a mirror-image of their best self. To encourage people to hold on when going through difficult times. And to inspire others to act. Stories change our world.
We are a community of practitioners engaging the messy yet beautiful conversation around storytelling in the social impact space. At Ethical Storytelling, we believe people’s stories are more than emotion-generating machines. That story consumers are more than guzzlers of emotion. And that stories should always be constituent first, donor second. We aspire to tell stories that are truthful, nuanced, educational and empowering. Not just for donors or for branding, but because stories shape our humanity and our world.
This pledge is an aim to focus on the HOW not only the WHAT of the stories we may encounter – but maybe should not always tell – in the work we do.
As storytellers and non-profit practitioners shaping the way the world sees people’s lives:
We pledge to:
- Tell others’ stories the way we want our story told.
- Always put people first.
- Explain to constituents the purpose of the story, where it will be used and answer any questions they might have before photographing, filming or recording.
- Find an able translator if we speak different languages.
- Ask the constituent if they wish to be named or identified and act according to their wishes.
- Use all images and messages with the full understanding, participation and permission of the constituent or the constituent’s legal guardian.
- Uphold the dignity of our constituents through empowering imagery and messages that motivate engagement and inspire hope.
- Truthfully represent a situation or story to educate our audiences of the realities, complexities and nuances of the issues we advocate for.
- Not use images, footage or words that sensationalize or stereotype a person or a situation.
- Ask for feedback from our constituents and incorporate this feedback into the final story.
- Abide by international law, standards and protocols related to vulnerable persons, including the United Nations Convention on the Rights of the Child (CRC).
- Listen to our constituents’ voices and respect their decisions, story and journey.
- Hold a posture of humility and learning, recognizing that failures can be our biggest educators.
- Seek advice if we question whether a particular story, message or image is not in alignment with ethical storytelling practices.
- Not tell the story, despite the resources invested, when the story cannot be told with the integrity of this pledge.
- Take ownership of our responsibility to uphold integrity in our storytelling and messaging.
As a community of nonprofit practitioners and storytellers we commit to learning from the past and integrating a new standard of storytelling as we journey together into the future.
626
Ms Jacqueline K.
Kenya
KMET
625
Mr Mark S.
United States
Freelance
624
Ms Catherine Minter P.
Australia
623
Ms Wendy T.
United States
622
Ms Mariana E.
United States
City Net
621
Ms Jie ae S.
South Korea
Ewha W. University
620
Mr Miguel A.
United States
Ballet Folkórico Reflejos del Sol UC Berkeley
619
Ms Adaora S.
United States
Towards Employment
618
Ms Sarah N.
Uganda martyrs university
617
Ms Samantha W.
United States
Ele's Place
616
Ms Ioanna N.
Greece
We Need Boos
615
Mr Pete M.
United States
University of Minnesota
614
Mx. Jessica R.
United States
The Brushwood Center
613
Ms Reveca T.
United States
BACKBONES
612
Mrs Jacqueline L.
United States
611
Ms Samantha M.
Canada
Within Health Consulting Inc.
610
Mrs Mary Jhudielle G.
Philippines
Eleison Foundation
609
Mr Joshua J.
Thailand
Mekong Valley Foods Co., Ltd.
608
Ms Jean Z.
United States
Garden City Harvest
607
Mrs Monica B.
United States
606
Ms Wendy H.
United States
The Red Shoes
605
Ms Sarah P.
Canada
Bissell Centre
604
Mx. Yesenia P.
United States
LA Voice
603
Ms Katelyn K.
United States
Institute on the Environment
602
Mrs Ashley M.
United States
Real Escape from the Sex Trade: REST
601
Miss Martha H.
United Kingdom
Baca Charity
600
Miss Allie S.
United States
599
Ms Brigitte P.
Ghana
Freelance
598
Mr Jonathan T.
United States
Helping Hands MB
597
Ms Lori F.
United States
Giraffe Laugh Early Learning Centers
596
Ms Caroline H.
United States
MENTOR
595
Mrs Brittany R.
United States
United Way of Treasure Valley
594
Dr. Nyah B.
Practical
Nicolas Inc
593
Ms Niko M.
United States
Sankofa Community Connection
592
Dr. Shawn G.
United States
Long Island Scholars
591
Mx. Dylan S.
United States
Pisgah Legal Services
590
Ms Cathlyn L.
United States
Hospice of the North Country
589
Dr. Laura M.
United Kingdom
Sheffield Hallam University
588
Ms Jennifer Q.
United States
Public Health
587
Mr Allen S.
United States
University of North Carolina Chapel Hill
586
Ms Jamie H.
United States
585
Ms EllieLee L.
United States
Mountain Rose Midwifery
584
Ms Michaella W.
United States
UNC Chapel Hill
583
Ms Lucy R.
United States
582
Mrs Doreen A.
USA
581
Ms Kaitlin B.
United States
580
Ms Jessica K.
United States
579
Mr Olu A.
United States
578
Ms Christa T.
United States
577
Ms Keely B.
US
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