Take the Ethical Storytelling Pledge

Thanks to the digital age, we live in a new era of storytelling and fundraising.

Whether through blogs, emails, social media or video, using story to highlight an organization’s impact is an engaging way to invite people into the good work being done. From the complexities of social issues to the benefits and downsides of nuanced solutions, great stories not only inspire but educate. Yet, all too often, organizations view stories as merely a way to raise funds. This reduces stories to a mere transaction, when they are so much more.

Stories have the power to show someone a mirror-image of their best self. To encourage people to hold on when going through difficult times. And to inspire others to act. Stories change our world.

We are a community of practitioners engaging the messy yet beautiful conversation around storytelling in the social impact space. At Ethical Storytelling, we believe people’s stories are more than emotion-generating machines. That story consumers are more than guzzlers of emotion. And that stories should always be constituent first, donor second. We aspire to tell stories that are truthful, nuanced, educational and empowering. Not just for donors or for branding, but because stories shape our humanity and our world.

This pledge is an aim to focus on the HOW not only the WHAT of the stories we may encounter – but maybe should not always tell – in the work we do.

As storytellers and non-profit practitioners shaping the way the world sees people’s lives:

We pledge to:


  • Tell others’ stories the way we want our story told.
  • Always put people first.
  • Explain to constituents the purpose of the story, where it will be used and answer any questions they might have before photographing, filming or recording.
  • Find an able translator if we speak different languages.
  • Ask the constituent if they wish to be named or identified and act according to their wishes.
  • Use all images and messages with the full understanding, participation and permission of the constituent or the constituent’s legal guardian.
  • Uphold the dignity of our constituents through empowering imagery and messages that motivate engagement and inspire hope.
  • Truthfully represent a situation or story to educate our audiences of the realities, complexities and nuances of the issues we advocate for.
  • Not use images, footage or words that sensationalize or stereotype a person or a situation.
  • Ask for feedback from our constituents and incorporate this feedback into the final story.
  • Abide by international law, standards and protocols related to vulnerable persons, including the United Nations Convention on the Rights of the Child (CRC).
  • Listen to our constituents’ voices and respect their decisions, story and journey.
  • Hold a posture of humility and learning, recognizing that failures can be our biggest educators.
  • Seek advice if we question whether a particular story, message or image is not in alignment with ethical storytelling practices.
  • Not tell the story, despite the resources invested, when the story cannot be told with the integrity of this pledge.
  • Take ownership of our responsibility to uphold integrity in our storytelling and messaging.

As a community of nonprofit practitioners and storytellers we commit to learning from the past and integrating a new standard of storytelling as we journey together into the future.

Sign the pledge

I pledge to be a bridge builder, working to tell better stories that respect and honor all people involved.

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Latest Signatures
193 Caitlin S. United States
192 Jessica W.
191 Camilla R. United States Koinonia Homes for Teens
190 Kay H. United States Tributaries International
189 Cara M. United States Hope Church
188 Megan D. Va
187 Bonnie T. USA Hospice Care of SC
186 Miriam E. Germany The Justice Project e.V.
185 Cassie V. Cambodia Destiny Rescue
184 Long Yung Y. Thailand The Freedom Story
183 KT O. United States Women's Empowerment (www.womens-empowerment.org)
182 Emily C. England Ella's Home
181 Paul B. Thailand For Freedom International
180 Kristin T. United States Joshua 1:Nine Ministries
179 Juli J. United States
178 Mikaela B. United Kingdom Blogging At Sea
177 Catherine L. Australia
176 Jessy M. Indonesia World Relief
175 Dominique D. United States
174 Derri S. United States End Slavery Tennessee
173 Natalie M. United States
172 Carmen P. South Africa SIM Southern Africa Service Centre
171 Rachel S. United States Doulos Discovery School
170 Heather H. Greece
169 Corinne B. United States New Life House Laos
168 Emma L. Rwanda Azizi Life
167 Katelyn C. Saint Kitts and Nevis Comermissionjourney.blogspot.com
166 Chris W. Rwanda Atinga, Inc. (The Atinga Project)
165 Frank M. United Kingdom Mojatu Foundation
164 Rhonda C. USA Workshop with Purpose
163 Angela F. USA Precious Baby Photography
162 Kelly R. United States WWP
161 Amy D. Usa
160 Jude B. The NO Project
159 Victoria H. United Kingdom Hart In Media Ltd
158 Jaya S. India Justice and Care
157 Rachel R. United States International Sustainable Development Studies Institute
156 Jessica G. United States The Gardner Home
155 Meres R. USA Lots
154 Wilda W.
153 Jade K. Germany
152 Ricardo M. Cambodia
151 Pamela A. W. USA Firstfruits, Inc.
150 Stacia F. US EPIC Girl
149 Zoe T. United Kingdom The Rights Lab, University of Nottingham
148 Jeremy F. 10ThousandWindows
147 Alice B. United States WCL
146 Erica S. United States UniquelyMade
145 Leah G. United States Go Ed Study Abroad Program
144 Emily B. United States World Relief Memphis

Join our Ethical Storytelling 101 Workshop to hear from filmmaker Heidi Burkey, The Freedom Story President Rachel Goble & others as they lay a foundation for what it means to tell story ethically in our non-profits.