Take the Ethical Storytelling Pledge

Thanks to the digital age, we live in a new era of storytelling and fundraising.

Whether through blogs, emails, social media or video, using story to highlight an organization’s impact is an engaging way to invite people into the good work being done. From the complexities of social issues to the benefits and downsides of nuanced solutions, great stories not only inspire but educate. Yet, all too often, organizations view stories as merely a way to raise funds. This reduces stories to a mere transaction, when they are so much more.

Stories have the power to show someone a mirror-image of their best self. To encourage people to hold on when going through difficult times. And to inspire others to act. Stories change our world.

We are a community of practitioners engaging the messy yet beautiful conversation around storytelling in the social impact space. At Ethical Storytelling, we believe people’s stories are more than emotion-generating machines. That story consumers are more than guzzlers of emotion. And that stories should always be constituent first, donor second. We aspire to tell stories that are truthful, nuanced, educational and empowering. Not just for donors or for branding, but because stories shape our humanity and our world.

This pledge is an aim to focus on the HOW not only the WHAT of the stories we may encounter – but maybe should not always tell – in the work we do.

As storytellers and non-profit practitioners shaping the way the world sees people’s lives:

We pledge to:


  • Tell others’ stories the way we want our story told.
  • Always put people first.
  • Explain to constituents the purpose of the story, where it will be used and answer any questions they might have before photographing, filming or recording.
  • Find an able translator if we speak different languages.
  • Ask the constituent if they wish to be named or identified and act according to their wishes.
  • Use all images and messages with the full understanding, participation and permission of the constituent or the constituent’s legal guardian.
  • Uphold the dignity of our constituents through empowering imagery and messages that motivate engagement and inspire hope.
  • Truthfully represent a situation or story to educate our audiences of the realities, complexities and nuances of the issues we advocate for.
  • Not use images, footage or words that sensationalize or stereotype a person or a situation.
  • Ask for feedback from our constituents and incorporate this feedback into the final story.
  • Abide by international law, standards and protocols related to vulnerable persons, including the United Nations Convention on the Rights of the Child (CRC).
  • Listen to our constituents’ voices and respect their decisions, story and journey.
  • Hold a posture of humility and learning, recognizing that failures can be our biggest educators.
  • Seek advice if we question whether a particular story, message or image is not in alignment with ethical storytelling practices.
  • Not tell the story, despite the resources invested, when the story cannot be told with the integrity of this pledge.
  • Take ownership of our responsibility to uphold integrity in our storytelling and messaging.

As a community of nonprofit practitioners and storytellers we commit to learning from the past and integrating a new standard of storytelling as we journey together into the future.

Sign the pledge

I pledge to be a bridge builder, working to tell better stories that respect and honor all people involved.

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Latest Signatures
346 Lynn J. United States Friends of Youth
345 Valerie N. United States Rootid
344 Charli B. Canada Chokecherry Studios
343 Robin T. United Kingdom Lifeshare / Street Paws / Mines Advisory Group
342 Megen I. United States Brink
341 Lisa S. United States Food Bank of Contra Costa and Solano
340 Suzie F. United States Genesys Works Houston
339 Robert V. United States Surfrider Foundation, Capitol (Olympia) Chapter
338 Jen O. United States Feeding Texas
337 Laura E. United States Best Buddies International
336 Laura H.
335 Anna L. United States University of Colorado
334 Molly H. Kenya CARE for AIDS
333 Ruth T.
332 Diana C. Colombia SINTRASEDOM
331 Erica S. Honduras Identity Mission
330 Sarah S. United States Resource Media
329 Malvika K. Canada
328 Allison S. United States Hope for Life
327 Jonathas M. Brazil Viva Rio
326 Madeline K. United States Dressember Foundation
325 Amy H. United Kingdom Booth Centre
324 Charlotte V. United Kingdom Booth Centre
323 Anna S. United States EMPath
322 Tim S. United States Self
321 Alice A. United States @exposuresbyalice
320 Todd F. United States Rwanda Youth Partnership
319 Stephanie W. United States
318 Liliana P. A Place Called Home
317 Taelor B. USA
316 Shelby S. USA
315 Roanna G. Australia
314 Jessica B. United States MomsRising
313 Alison C. USA GlobalGiving
312 Shannon T. United States
311 Caylie E. Unites States
310 Kayla B. US
309 Jenny K. United States Harbor House Domestic Abuse Programs
308 Vibecke M. Thailand Nms
307 Shiv Shankar K. India Varenyam
306 Lindsey T. United States
305 Helen F. United Kingdom Independent Consultant
304 Rehema B. Kenya Haart Kenya
303 Ryan M. United States Community Food Bank of Southern Arizona
302 Moira O. USA Community Food Bank of Southern Arizona
301 Kelly B. Michigan
300 Shannon K. USA Shannon Kaple Photographer
299 Eric E. United States Young Living Foundation
298 Stephanie C. United States Chavara Creative
297 Christine P. USA

Join our Ethical Storytelling 101 Workshop to hear from filmmaker Heidi Burkey, The Freedom Story President Rachel Goble & others as they lay a foundation for what it means to tell story ethically in our non-profits.